Animus Physique
The Story Behind the name
Remember why you started
Chapter oneWhere it begins
July 2013
I will start by telling you what I tell everyone else that I speak with. If there is one thing that I would never change, given the chance, it is my passion towards fitness. July 2013 is when I decided to start my journey as a young teenager. Over the years my love towards fitness grew day by day as I saw the way it changed my physical appearance and my mindset.
We all go through tough times in life and experience many unplanned obstacles. Apart from getting into better shape, fitness has an enormous impact on our daily lives, and that is not a topic you hear much about. We build confidence. We build productivity. We build the habit of showing up. I do not need to explain it in detail, because you probably understand what I am talking about already.
A smooth sea never made a skilled sailor
Chapter twoThe name
Why Animus
Starting a clothing brand had always been one of my goals. But I did not want to put a brand into the world with no story behind it. I wanted a true meaning, a symbol, and a constant reminder of the reason we started in the first place.
That is where the name came from. Animus is Latin, and the words it carries are the ones we try to live by.
What Animus stands for
Five words from one Latin root. They are printed on nothing, but they decide everything we make.
- Purpose
- Knowing the reason you walked in today.
- Courage
- Starting before you feel ready for it.
- Passion
- The part that keeps going without being asked.
- Pride
- Caring how you turn up, every time.
- Intention
- Training on purpose, not on autopilot.
Chapter threeWhy it matters
The body you are building in
Many of us work hard towards stability and comfort at the cost of our own health. Our body is the one thing we cannot trade in, and it is usually the first thing we neglect when the week gets heavy.
My purpose is simple. Encourage one more person, every single day, to start this and to stick with it, especially when it stops being easy. Some of us need a nudge. Some of us need more than one. We all have our highs, our lows, our moments of doubt and the days we think about quitting. What matters is what each of us does with that.
A healthy body is a blessing, and we rarely know the value of a blessing until it is gone.
Core values
Three things we do not negotiate
Discipline
The sessions nobody sees. The ones you finish when there is no reason left except that you said you would.
Passion
Fitness stopped being a task a long time ago. It is the part of the day we protect.
Belief
In the version of yourself you have not met yet. That is who we are making this for.
Your role
This does not work without you
Animus Physique would not be the same without the community around it. People who share the same values, in different cities, on the same early mornings.
Send us a shot or a clip of you training in your Animus gear, or tag the page, and we will share it. It does more for the person seeing it than you would think.
High quality activewear, built to be worn hard